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Are you in the right place?

  • OUR WINTER COLLECTION IS ALL WHITE AND BLUE

    JUST AS OUR SUMMER COLLECTION WAS

  • THE SHIRT. SIMPLY PERFECTED

  • STAY SHARP

    ENGINEERED SIMPLE

THE CHALLENGERS


Instead of chasing the next trend we focus on perfecting the classic business shirt. We don't do seasons and we don't care about fashion. Instead we test, develop and adjust to achieve zero-compromise garments. One Permanent Collection created to stand the test of time.

In short. Anti Fashion.

READ OUR STORY ➝

WHAT OUR CUSTOMERS SAY

"SIMPLICITY IS THE ULTIMATE SOPHISTICATION"

Dive deep into the details of our shirts and discover why a BARONS shirt is anything but just another shirt.

ABOUT THE SHIRT

THE MOST SUSTAINABLE SHIRT IS THE ONE YOU WEAR UNTIL IT BREAKS

The best thing a brand can do for the environment is to make garments that last and to encourage the customer to wear the product as many times as possible.

SUSTAINABLE VALUES

PERFECT

If you wear shirts...

JOIN OUR TRIBE

We do e-mails the same way we create our shirts. Focus on the things that matter, only the essentials and always worth your time. This is our promise.

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